Sattler360
Insights
Practical perspectives on building products, technology teams, and ventures.
Fractional CTO
- Why Agile Estimates Suck – And What To Do About It — October 5, 2013
- Why Evaluating Engineers for Startups Isn’t (Mostly) About Code — February 15, 2015
- Eight Important Principles of Startup Software Engineering — June 19, 2024
Building with AI tools
- Is AI your Copilot or your Concierge? — November 13, 2023
- AI Lessons from a fCPO — November 13, 2024
Product-market fit
- Defining Traction — February 2, 2013
- Is a Survey An MVP? — February 4, 2013
- Sell Build Plan — October 25, 2013
Founder leadership
- On Teams: Visionaries vs Builders — May 21, 2012
- How To Recruit a Technical Co-Founder — February 15, 2013
- Six Operational Metrics All Startups Should Care About — May 9, 2013
- Getting the Most Out of Your Advisory Board — February 6, 2014
- Leaving Your Big Company Job for the Startup Ecosystem: Three Essential Strategies — April 25, 2014
- Teams vs Ideas: We’re Doing It Wrong — February 13, 2015
- The Next 4 Things Every Founder Should Do — June 15, 2015
- 8 Steps Every Founder Should Take Immediately — June 15, 2015
- Not Enough Unicorn — December 7, 2023
- Leadership Circles and Generative Conflict — September 16, 2024
Startup Design
- On Starting — April 27, 2012
- On How Far We’ve Come — April 29, 2012
- On Researching Your Idea: Just Build It — May 9, 2012
- Five Ways Developers Can Kill Your Startup, Part 1 — June 27, 2012
- Most of What I Know About Entrepreneurship I Learned from Phineas and Ferb — August 3, 2012
- Why You Should Start Your Next Venture Backwards — August 31, 2012
- Disrupt Yourself Or Someone Else Will — August 31, 2012
- Why Lean Startup Methodology Doesn’t Go Far Enough — December 18, 2012
- Finding a Technologist for Your Great Idea: 5 Traps To Avoid — January 25, 2013
- Five Ways Developers Can Ruin Your Startup Pt 2: Avoiding Technical Ransom — January 28, 2013
- Why Angel Investment Is Ripe For Disruption — February 1, 2013
- Why Your Startup Is Like A Movie — February 1, 2013
- How to Start a Company, 1996-Now — May 9, 2013
- Upstart Thinking: Fifteen Years of Lessons for the Would-Be Entrepreneur — May 30, 2013
- The Startup Iceberg — April 28, 2014
- Motivational Content for Entrepreneurs in the Dip — January 8, 2024
- Startup Common Sense, Part 1 — February 27, 2024
Other insights
- 4 Reasons (You May Not Have Thought Of) Why Facebook’s IPO Valuation is Low — May 7, 2012
- 4 Reasons (You May Not Have Thought Of) Why Facebook’s IPO Valuation is Low – PART TWO — May 9, 2012
- On Films about Entrepreneur-Heroes — May 12, 2012
- Explainer Videos and An Education Revolution — January 26, 2013
- Bad Romance: When Your Business Idea Doesn’t Love You Back — February 12, 2013
- We all know how this ends — July 12, 2013
- The “IT Guy” Rift — September 29, 2013
- My Top 5 Startup Movies — January 8, 2024