
Michael Sattler
Product – Technology – Operations
Technologist, startup advocate, and online product creator.
Michael Sattler has spent his career in technical leadership roles: creating online products and building startups.

Embedded leadership support for startups and teams that need senior product, technology, or strategy guidance without a full-time hire.

Thoughtful design and development of clear, credible web experiences that help organizations communicate what they do and why it matters.

Ongoing strategic partnership for founders, leaders, and teams navigating complex decisions, tradeoffs, and moments of transition.

Rapid design and development of production-ready web applications focused on adapting quickly, minimizing risk, and supporting real users.

Structured learning experiences that help founders and product leaders build judgment, validate ideas, and make better decisions in practice.
WHAT PEOPLE ARE SAYING

“Michael has a knack for being able to see beyond the immediate, and even longer term, to a true vision of what a team, technology and company can become. … He truly is a force to be reckoned with. Some days felt like I just needed to hold on to his coattails to keep up.”

“I worked with Michael on a variety of different projects. He exemplifies intelligence. His ability to generate ingenious solutions is infinite. His dedication is relentless. One can learn a great deal from Michael and have fun along the way. He is all about teamwork. He gets my highest endorsement.”

“Michael is one of the best technical leaders and strategist I’ve ever had the pleasure of working with. He has an incredible ability to communicate complex systems and ideas in way that seems effortless. With Sattler’s decades of success and experience, he is a proven leader in almost any capacity.”
BOOK

The AI revolution has already turned the startup world on its head – dropping the cost and risk of starting a company by 20 times.
Its also given us a blueprint for building ventures that generate more value than the sum of their inputs.
The Generative Startup is about using technology and continuous experimentation to generate market fit before scaling product, people, or spend. It’s a completely revised take on what it takes to create a new venture in the age of AI.


PART OF
A community of AI product thinkers that teaches, builds, and learns together.
Product leaders across industries can feel the shift toward AI, but most don’t know exactly what’s different, what’s staying the same, and what is still being worked out.
In short, we know the old rules don’t necessarily apply, but the new ones are still being written.
We’re here to write the new rules.